Christer Eriksson is a communications and customer engagement expert with extensive experience helping global organisations transform how they connect with their customers. As an Account Director at Smart Communications, he works closely with enterprise and regulated-industry brands to modernise customer communications through omnichannel, compliant, and customer‑centric strategies. With a background spanning IT, SaaS, and digital communications, Christer brings a commercial perspective to topics such as customer experience, digital transformation, and the future of business communications.